3 signs your small business is experiencing “the change”
There comes a time in the life cycle of so many start-ups we veterans affectionately refer to as “the change.” Perhaps your office space, which once felt roomy, begins to feel small, cramped and oppressive. A burgeoning desire for independence leads to changes in attitude others might have a tough time dealing with …. Just kidding. It’s not quite like that. Still, there comes a time in every successful new business’ life cycle during which it begins to outgrow some of the routines and services that got it where it is. Is your small biz experiencing “the change”? Here are three signs that it might be, courtesy of the information technology and small business experts here at Frontier IT in Colorado Springs.
1. Custom designed business cards are now on your wish list — right below a Keurig. Perhaps you fondly recall the moment you opened your first box of business cards — received via snail mail from Vistaprint or Moo, or perhaps hot off the press at FedEx Office — as the moment you truly became a small biz owner. It’s a nostalgic thing, isn’t it? But lately you’ve been wondering if it’s time to order in larger quantities — or perhaps contract a professional to design them.
2. You’re still fiercely independent, but you’re starting to think about bringing others on — for your family’s (or sanity’s) sake. Your self-starting, do-it-yourself attitude got you where you are today. But now you’re beginning to realize there might be such a thing as wearing too many hats. Perhaps you’re thinking of hiring, or contracting out, to provide your business with the IT, marketing, secretarial, legal and/or accounting services it needs. You’re wondering if your significant other, kids, friends and pets will thank you. (They will — we promise.) That whole having a life concept seems increasingly elusive and appealing.
3. You find yourself day-dreaming about how Unified Communication could boost your business’ productivity — and your thoughts are getting wild. When it came to UC, services like Grasshopper and Google Voice were fine to get your business started. A couple of clicks and voila, you had a softphone on your desktop or a softphone app on your smartphone. Now, perhaps, you’re wondering what could be when it comes to your business and Unified Communications.
What if you could call your customers and, if their voicemail picks up, you could hang up and move on to the next call while your phone leaves a pre-recorded message?
What if you could dial from a customer relationship management (CRM) app on your smartphone and have that contact automatically logged?
What if you could click to dial from within your medical practice’s electronic health records (EHR) system, or click to send appointment reminders via text?
All of this, and so much more, is possible, says Adam Puckett, director of business development for Frontier IT.
“That’s where we drill in and find out what business problems you’re trying to solve,” Puckett says. “What are the main systems you need to tie into? For a medical practice, that’s EMR/EHR. Maybe it’s QuickBooks, Salesforce, Slack or a CRM program.
“On the other hand, maybe there’s one killer feature — voicemail drops, local presence, SMS integration — could be a game-changer for you.”
The wide world of UC “gets really interesting,” he adds. “It’s a big world with seemingly limitless possibilities. That’s why you need an expert.”
Whether you’re looking to provide your small business with essential IT services but can’t afford to hire another FTE or are looking for a business partner with whom you can day-dream about UC possibilities, we recommend contacting a reputable, trusted MSP, or managed service provider.
Intrigued? Drop us a line today. We’d love to chat about just how good the smell of hot ink on business cards is … and about how we can come alongside your business to ensure its viability and success.
That, too, of course.